LOUD
Research into current branding practices, design publications, and independent zine culture identified a disconnect between professionally produced editorial publications, which often prioritize credibility through restrained visual systems, and experimental publications, which embrace personality and creative expression but can lack the perceived authority of traditional design journalism.
Magazine
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Editorial
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Branding
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Magazine 〰️ Editorial 〰️ Branding 〰️
Project Outline
In response to this gap, Loud was developed as an editorial publication that combines the credibility of contemporary design magazines with the expressive qualities of independent publishing. The primary deliverable is a 16-page magazine that presents critical writing, visual analysis, speculative redesigns, and hand-drawn illustration through a bold editorial system that embodies the ideas it explores. Supporting deliverables include a hand-illustrated sticker sheet that extends the publication's visual language and a condensed 16-page zine designed for distribution at the graduate exhibition.
Together, these outcomes demonstrate how publication design can serve as both a vehicle for critical discussion and an example of alternative design practice, proposing an editorial approach that balances professional structure with personality, cultural relevance, and visual expression.